The single most important thing that has changed about your food is the alignment of interest. Until modern times, your food was provided by kin with a vested interest in your well-being. Today, food is provided by counterparties (food companies, restaurants, etc.) who profit from your consumption. They compete among themselves to bait you with food coloring and salty, sweet, and fatty flavors while using chemicals, antibiotics, preservatives, pesticides, substitutes, and additives that increase profits, irrespective of their long-term effects on your body. There is a never-ending food fight in society about what constitutes healthy food as counterparties game every healthy food trend to their advantage. The future of food will be about managing counterparty risk, understanding food chain provenance, and restoring alignment between you and your food provider.

Kindle Edition